Episode 3- The Effects of Sponsorship and Commercialization on Overall Olympic Spirit
PODCAST SERIES: The Ethical Dilemma of Commercialisation in the Olympic Games
The focus is of this episode is based on the conflict between commercialisation and therefore the funding of the games, and the ideal meaning of Olympic spirit through marketing. Is there a framework for an ideal sponsor that can implemented which would ultimately minimise this conflict?
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5/2/2018 12:06:04 PM
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