11. What do leaders do?

The party leaders will be hard to escape during the election campaign. But where does their power come from, and how has the nature of political leadership in the UK changed over time? In this video, Victoria describes the key functions of party leaders. She explores how leaders are chosen and their importance as the public face of their party and spokesperson for its policies. The party leader’s role as figurehead and the close scrutiny they receive from the media means they need to be excellent performers in front of the cameras. But as Victoria shows, to be successful leaders must also manage their party effectively and be able to see the big picture of their party’s policies and political objectives.

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3/31/2015 9:07:26 AM