14. What to look for in an election campaign
We’re in the final countdown of what has already been the longest unofficial campaign in the UK’s modern political history. What can we expect in the remaining weeks? In this video, Victoria looks ahead to the official election campaign that kicks-off when parliament is prorogued. She outlines the issues the parties will need to focus on in the weeks ahead and the role the parties and their leaders will play in communicating their message to the electorate. What about the election battle in the local constituencies? Victoria explains how parties target ‘key marginals’ and how candidates are selected for these seats, and she considers the strategies parties will use to drum up support among local voters.
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3/31/2015 9:11:24 AM

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