Episode 2- A Case Study Focusing on the 2004 Athens Olympics
PODCAST SERIES: The Effects of Sponsorship and Commercialisation on Overall Olympic Spirit The main focus for this episode is to observe a specific case study on a specific Olympics that had a unique sponsorship programme. The 2004 Olympics did not have any support from official partners or official sponsors. This working example of corporate sponsorship will be analysed to determine the effects on Olympic spirit and company satisfaction.
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5/2/2018 12:01:49 PM
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